How much does a holiday flat earn in Jerez? Real returns in 2026

If you own a flat in Jerez de la Frontera and wonder whether renting it to tourists is worth it, the short answer is: it depends on the numbers of your flat, not the average. In this article we give you the public market figures, show you how to get from income to real profit, and explain which weeks of the year drive the city. No promises, and the sources are listed at the end.

How much an average holiday flat in Jerez earns

According to AirDNA data for the 12 months to September 2026, checked against Airbtics, an average holiday flat in Jerez de la Frontera:

• charged an average of about €117 a night,
• had an average occupancy of 49 %,
• and took around €18,800 a year in bookings.

These are figures for an average flat: in practice, a two-bedroom one. A studio usually earns less and a large flat more. That is why our income calculator gives a range rather than a single figure: for a two-bedroom flat in Jerez it comes out at roughly €16,000 to €23,500 a year. Two flats that look the same on paper do not earn the same: the street, the light, the renovation, air conditioning and guest reviews all make a difference.

Remember that this is all gross booking income. Nothing has been taken off yet.

Jerez compared with the rest of the Bay of Cádiz

With the same source and period, here are the five towns where we work:

Town	Average nightly rate	Average occupancy	Average yearly income
Cádiz	€126	61 %	€25,100
El Puerto de Santa María	€170	46 %	€22,000
Jerez de la Frontera	€117	49 %	€18,800
Rota	€128	51 %	€18,800
Puerto Real	€110	58 %	€17,500

What the table tells you:

• Cádiz city combines a good rate with the highest occupancy: it has visitors almost all year. On the other hand, the town hall has frozen new licences in some areas, so not every flat can enter the market. More on our page on holiday rental management in Cádiz.
• El Puerto de Santa María has the highest nightly rate, driven by summer and beach houses, but lower occupancy out of season. It has also frozen new licences in some areas: management in El Puerto.
• Rota earns like Jerez but in a different way: lots of summer, less winter. See Rota.
• Puerto Real has lower rates but good occupancy, with work stays as well as tourism: Puerto Real.
• Jerez does not earn the most, but it spreads the year best, and that has value: fewer empty months and less reliance on a single summer. More in holiday rental management in Jerez.

Seasons in Jerez: MotoGP, the Horse Fair and flamenco

Jerez does not live off the beach; it lives off its events. In our estimates, the yearly income of an average holiday flat is spread roughly like this:

• May is the strongest month, with around 12 % of the year. Spring brings the motorcycle Grand Prix at the Circuito de Jerez and the Feria del Caballo (Horse Fair), which usually fall between late April and May.
• February and March add around 14–15 % between them, with the Festival de Jerez flamenco festival, which draws visitors from all over the world.
• August is around 11 %, and September and October, with the grape harvest and good weather, stay at about 8–9 %.
• January is the quietest month, close to 5 %.

The practical consequence is that the price cannot be the same all year. For event weeks, price and minimum stay are planned months ahead; in January, what works is a competitive price and longer stays. A flat with the same rate all year leaves money on the table in May and sits empty in January.

Is a holiday flat profitable?

It can be, but not always. It is profitable when what you keep after all costs is more than you would get from another option (for example, a long-term let), with a level of risk and effort that is worth it to you.

Some flats do not pay off: those on streets without tourist demand, those that need major renovation before starting, those in buildings where the owners’ association does not allow it, or those with very high fixed costs. And some flats earn well above average because they are well located, well presented and well managed.

That is why, in our free assessment, we tell you the truth even if it is that your flat will not pay off as a holiday rental.

How to work out the return on a holiday rental

The most useful way to see it is in three steps: income, costs and net.

1. Booking income

Start from a cautious estimate for your flat, not the average. Use the calculator to get a range, and stick to the lower end in your first year.

2. Holiday rental costs

These are the costs to subtract. Write your real figure next to each one:

Cost	How it is calculated	Your figure
Platform fees	A percentage of each booking. Airbnb charges most hosts a single 15.5 % fee; Booking applies the commission in your contract
Management (if you delegate it)	A percentage of booking income, plus VAT
Cleaning and laundry	Per changeover
Utilities	Electricity, water, gas, internet: you pay them all year
The flat’s fixed costs	Owners’ association, IBI, insurance, rubbish collection
Maintenance and replacements	Kitchenware, bed linen, small repairs
Tax	Income tax on the net return (and, depending on the case, VAT)

For what a management company charges, see how much a holiday rental management company charges.

3. Net profit and return

Net profit = booking income − all costs − tax.

To compare with other investments, divide the yearly net profit by the value of the flat (or what it cost you) and multiply by 100: that is your net return.

An example using only figures we already know: if your flat earned the Jerez average of €18,800 a year and we managed it with Orilla Completa (from 18 % + VAT of booking revenue), our fee would be about €4,095, leaving about €14,700. From that you still need to take platform fees, cleaning, utilities, fixed costs and tax, which depend on your flat. You can see how the percentage works on our pricing page.

Keep an eye on planned tax changes: RDL 29/2026 (Royal Decree-law), pending validation by the Spanish Congress, would apply 10 % VAT to holiday rentals of 30 nights or less from 1 December 2026. It is not final yet. We will update this article when Congress votes. Your tax adviser can tell you how it would affect you.

Which pays more: long-term letting or Airbnb?

A fair comparison puts both options in the same terms: what you keep each year, after costs and tax, and how much work and risk each involves.

• Long-term let: lower but steady income, few running costs (the tenant usually pays the utilities) and little effort. In exchange, the flat is not available to you and the law protects the length of the tenancy. To see a reasonable rent for your area, the Spanish Ministry of Housing publishes a rental price reference index.
• Holiday rental: higher income for many flats in Jerez, but also more costs, more work (or a management company), more rules (licence, guest register, owners’ association) and more variation from year to year. You can block dates to use it yourself.

The question is not which pays more in general, but which pays more for your flat.

What the average does not show

Before you decide, check three things no table will tell you:

1. The licence. Without registration in the Andalusian Tourism Register there is no legal holiday rental. We explain it step by step on our page about the tourist licence in Andalusia and in our licence guide.
2. Your owners’ association. Since April 2025 it can limit or ban new holiday flats with three fifths of the votes. We explain it in holiday flats and the owners’ association.
3. Your time. A well-run holiday flat needs cleaning, messages, pricing and paperwork every week. If you cannot give it that time, the cost of management must be in your numbers from the start.

Sources

• AirDNA market data for Jerez de la Frontera, Cádiz, El Puerto de Santa María, Rota and Puerto Real (12 months to September 2026), checked against Airbtics and BnbCalc.
• Airbnb, service fees.
• BOE (Spanish Official Gazette), Royal Decree-law 29/2026 (in Spanish; pending validation by Congress).
• Spanish Ministry of Housing and Urban Agenda, rental price reference index (in Spanish).

Want to know what your flat could leave you, with its real costs? We will work it out with you, with no obligation.

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This article is general information and is not financial, legal or tax advice. The figures are market averages, not a guarantee of income.